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Case studies

Partnerships we're proud of — and clients that stayed.

A selection of the programmes we're allowed to talk about publicly. We publish numbers with client sign-off, not hand-waves.

Featured partners

Worked with & consulted 500+ brands — our experience becomes your growth brain.

FEDERAL BANK
UNIMONI
SKILLVERSITY
MyG
LANDMARK WORLD
ELSOL
AFFINIKS INT'L
VENU'S DIGITAL
GENTLEMAN CHITS
NUCORE · TRAACS
EDUFLAIR
ATLAS INTERIORS
The portfolio

The aggregate picture across every client.

Aggregate figures across our entire portfolio — the reason clients send us their toughest growth problems.

0+
Companies worked with & consulted
0 Cr+
Client revenue generated
₹2,000 – ₹2,00,000
Daily ad spend per client
0+
Leads & enquiries generated
0+
Ecommerce orders shipped
0 Cr+
Ad spend managed
0+
Team members
Premium Interior Design

Atlas Interiors

paid adsseosocial mediacontent
Partnering with this team has transformed our online presence. Their SEO expertise has significantly boosted our visibility and brought in a steady stream of new customers. I'm incredibly impressed with the results and grateful for their hard work.
8,419%
Paid-ads ROAS
across Meta + Google
2,000%+
Organic traffic
YoY SEO lift
84×
Lead generation
from SEO alone
+500%
Organic clicks
against baseline
Challenge

A premium interior design firm with 10,000+ completed projects was competing for affluent, discerning buyers in a crowded market. The existing site had subpar UI/UX, thin content, and poor organic rankings.

Approach

Full-funnel programme: influencer-led video creative and precise lookalike + retargeting audiences on Meta; a UX-first website refinement with high-impact keyword and schema work; a premium brand voice across social; and thematic campaigns tied to festivals and design trends.

Outcome

Atlas Interiors is now the dominant premium interior brand in its region — with ROAS well above category benchmarks, a 2,000%+ organic lift, and a creative operating rhythm (reels, carousels, seasonal campaigns) that compounds week over week.

StackMeta AdsGoogle AdsCreative productionOn-page SEOLink buildingInstagramFacebook
Mr. Shajeer, Atlas Interiors
Solar / Renewable Energy

EL SOL Power Solutions

paid adsseosocial mediacontent
GrowthFather's strategic SEO efforts have been instrumental in boosting EL SOL's visibility online. The improvements in rankings and traffic have generated valuable leads. The entire team's dedication and expertise have exceeded our expectations.
9,723%
Paid-ads ROAS
on-grid solar campaigns
+212%
Impressions
organic search
+145%
Sessions
total users +125%
+89%
Clicks
YoY SEO
Challenge

EL SOL had 1,000+ successful on-grid solar installations but was effectively invisible in search for category keywords and losing share to lower-quality competitors in Kerala, Bangalore, and Kochi.

Approach

Educational video creative on Meta explaining cost savings and environmental benefits; a full site revamp with speed, schema, and mobile wins; location-specific keyword targeting (Kerala, Coimbatore, Bangalore, Kochi); localised organic content and podcast-style videos.

Outcome

EL SOL now ranks prominently across 'solar installation in Kerala', 'solar company in Kochi/Bangalore/Coimbatore', and regional long-tail. Paid and organic both contribute to pipeline; the brand has moved from invisible to category leader in its core geographies.

StackMeta AdsGoogle AdsTechnical SEOLocal citationsSchema markupVideo production
Mr. Tinsu Mathew, EL SOL Power Solutions
Architecture, Construction & Interior Design

Onesto & Mercado

content
+
Service clarity
flexibility messaging
Up
Brand perception
premium positioning
Up
Engagement
across campaigns
Up
Inquiries
client-facing
Challenge

A full-stack architecture, construction, interior design, and project management consultancy struggled to communicate its flexibility — prospects often assumed they had to commit to the full stack.

Approach

A creative content programme built around the line 'Choose what you need, and we'll handle it.' Poster campaigns, video case stories on pain points, testimonials-forward ad copies, and thematic campaigns tied to seasons and client life-events.

Outcome

Onesto & Mercado's positioning moved from 'full-stack firm' to 'build the service bundle that fits you' — which lifted engagement, sharpened inquiries, and strengthened the brand across its multi-service lines.

StackPoster designVideo productionAd creativeBrand strategy
Forex / Remittance Services

Remitforex

paid ads
+1,682%
Lead submissions
Google Ads conversions
-82%
Cost per lead
with smarter targeting
22.6%
CTR peak
+225% vs baseline
23.2%
Conversion rate
+131% vs baseline
Challenge

In a crowded forex/remittance market, Remitforex needed to scale qualified lead-form submissions across India without inflating acquisition cost.

Approach

Messaging refinement to speak directly to the remittance buyer, smart budget reallocation against performance, funnel-stage content, relentless negative-keyword management, and landing-page iteration on A/B splits.

Outcome

Lead volume grew 16× while cost-per-conversion dropped 82%. Impressions lifted 561%, and the account moved from 'spend-and-hope' to a disciplined, measurable growth engine.

StackGoogle AdsLanding page CROA/B testingConversion tracking
Home Furnishing & Interior Design

Stylo Homes

paid ads
20/day
Inbound calls
average, call-objective ads
Low
Cost per result
consistent across campaigns
High
Campaign ROI
multiple on spend
Lean
Minimum spend
for growth achieved
Challenge

A home furnishing and interior-design retailer with 35+ years of experience needed to build a robust online presence and drive sales without heavy media investment.

Approach

SWOT-driven content strategy with influencer videos and project showcases addressing real customer pain points. Detailed audience segmentation with retargeting and video-view-based lookalikes feeding a funnel-based call-objective approach.

Outcome

Consistent 20+ calls per day from paid, at a low cost per result — significant business growth from modest spend, with content addressing customer pain rather than generic promotion.

StackMeta AdsInfluencer videoAudience segmentationCall campaigns
Electronics & Digital Goods

Venus Digital Arcade

paid ads
2×+
Conversion rate
more than doubled
Up
CTR
significantly improved
Down
Cost per conversion
material reduction
Up
Total conversions
substantial increase
Challenge

Standing out in a competitive electronics marketplace and building a connection with tech-savvy buyers at controlled acquisition cost.

Approach

Content optimisation around latest technology and exceptional service; a customer-journey-driven funnel with interest-based audience segments and real-time optimisation; deep market analysis to match premium electronics buyers.

Outcome

CTR lifted, conversion rate more than doubled, CPC fell, and total cost stayed controlled — a material share-of-voice gain in a crowded category.

StackMeta AdsGoogle AdsAudience segmentationCreative testing
Bakery / Cakes

Spice Cakes

paid ads
2,958%
ROAS
Instagram-led campaigns
~30×
Revenue multiple
on ad spend
Up
Brand loyalty
through engagement
Strong
Seasonal lift
festive-tied timing
Challenge

Standing out in a crowded cake market while building brand loyalty on a tight media budget — and delivering a real ROAS, not just vanity engagement.

Approach

Instagram-first branding with festive, visually rich storytelling; engagement campaigns with high participation; peak-season spend timing; engagement-to-store visit bridges; ROAS-focused budgeting.

Outcome

ROAS of ~30× on spend with a durable uplift in brand affinity — Spice Cakes established as a cultural and category leader in its market.

StackInstagram AdsCreative productionEngagement campaignsSeasonal planning
Travel Software (Billing & Accounting)

Nucore

paid ads
I've been working with GrowthFather for over a year now, and they've been instrumental to the growth of our brand. They set up and manage our ads and SEO, and they're always available to answer questions.
-79%
Cost per conversion
Google Ads
-72%
Avg CPC
against baseline
+32%
Conversion rate
qualified intent
Up
Reach at lower cost
efficiency gain
Challenge

Nucore builds billing and accounting software for travel agencies and operators. Paid acquisition through Google Ads needed to become more efficient — the team wanted more qualified demo requests without scaling spend.

Approach

Specific audience targeting against travel-agency decision-makers, custom-built landing pages, bespoke creative, remarketing against engaged prospects, and competitor-term coverage.

Outcome

CPC fell 72%, cost per conversion fell 79%, and conversion rate lifted 32% — materially higher pipeline at materially lower spend.

StackGoogle AdsLanding-page CRORemarketingCompetitor targeting
Suhail VP, Managing Director & CEO, Nucore
SaaS — AI Website Builder

CodeDesign.ai

paid ads
+80%
Conversion rate
Google Ads
-86%
Avg CPC
against baseline
-22%
Cost per conversion
despite growth
+37%
CTR
sharper creative
Challenge

CodeDesign.ai's AI-powered website builder needed to reach the right buyer — builders, freelancers, and agencies — at a defensible cost, inside a noisy SaaS / AI category.

Approach

Audience segmentation against specific user cohorts, custom creative per cohort, remarketing for trial abandoners, competitor-term coverage, and keyword-level bid management.

Outcome

Conversion rate nearly doubled and CPC fell 86%, giving CodeDesign.ai a paid funnel that scales cleanly as the product category matures.

StackGoogle AdsAudience segmentationRemarketingCreative testing
Trading Education

Trademax Academy

paid ads
440%
ROAS
54-day campaign window
Thousands
Qualified leads
in under two months
Low
Cost per lead
for the vertical
Strengthened
Market position
vs. other academies
Challenge

Trademax Academy operates in a saturated trading-education market alongside several other agencies and suffers creative fatigue faster than most verticals. It needed a standout paid programme.

Approach

Full-funnel Meta campaigns (ThruPlay engagement → traffic → WhatsApp → lead form) with aggressive lookalike and retargeting; continuous creative testing identified testimonial-led creative as the conversion winner; YouTube live-session traffic campaigns improved lead quality.

Outcome

440% ROAS with thousands of qualified leads in a 54-day window — a decisive advantage over competing agencies and a material strengthening of Trademax's market position.

StackMeta AdsYouTubeWhatsApp adsFunnel creativeTestimonial creative
Travel Agency Software

TRAACS

seo
I've been working with GrowthFather for over a year now, and they've been instrumental to the growth of our brand. They do a fantastic job in setting up and managing our ads, SEO, and they're always available to answer questions.
120×
Lead generation
SEO-attributed
+200%+
Search impressions
YoY
+96%
Organic clicks
core keywords
3.9%
Avg CTR
above-benchmark
Challenge

TRAACS — an integrated travel-agency mid/back-office suite — needed authority and visibility to compete with entrenched incumbents in search, then translate that visibility into demos and qualified pipeline.

Approach

A full SEO overhaul: keyword targeting across the mid/back-office domain, authoritative off-page link building, metadata refinement, and structured content aligned to the decision-maker search journey.

Outcome

A 120× lead-generation lift, 200%+ impression growth, and a consistent 3.9% CTR across organic — TRAACS now commands authority signals the category's incumbents were exploiting.

StackTechnical SEOLink buildingContent productionSchema markup
Suhail, VP
Safety Equipment & Solutions

Rakme Safety

seo
+650%
Organic traffic
from a cold start
Up
Search rankings
across niche keywords
Consistent
Lead generation
SEO-led
Rising
Domain authority
via backlinks
Challenge

A brand-new Rakme Safety website had no SEO foundation and effectively zero visibility in the safety-equipment category.

Approach

A tailored SEO programme combining industry-specific keyword research, on-page refinement (content, metadata, internal linking), and off-page work (high-quality backlinks from authoritative sites).

Outcome

650%+ organic traffic growth, ranking improvements across the safety-equipment niche, and a consistent SEO-driven lead pipeline — a true zero-to-one rankings build.

StackOn-page SEOOff-page SEOKeyword researchAuthoritative backlinks
Financial & Business Consulting

MS Consulting

seo
I can always count on GrowthFather to provide a well-rounded campaign that meets our company's needs. They are very open to new ideas and suggestions and are eager to help us meet our growth goals. GrowthFather has been a great partner for us as we continue to grow and scale our business.
+300%
Organic clicks
UAE market
+100%+
Organic traffic
YoY
+100%
User acquisition
organic channel
+87%
Lead generation
qualified inbound
Challenge

MS Consulting's site was struggling to reach UAE entrepreneurs and businesses — low traffic, weak rankings, and poor engagement despite a strong service offering.

Approach

Targeted SEO combining UAE-specific keyword integration, refined meta tags and internal linking, and high-quality off-page backlinks to lift domain authority.

Outcome

Organic traffic doubled, clicks tripled, and qualified inbound leads rose 87% — a full turnaround of MS Consulting's digital acquisition channel.

StackOn-page SEOOff-page SEOUAE-specific keywordsAuthority link building
Munawar Salih, MS Consulting
Security Solutions (ELV & Electrical)

CAITS Info Solutions

seo
Our internet presence has changed after working with this team. Their knowledge of SEO has greatly increased our exposure and resulted in a constant flow of new clients. The outcomes have greatly impressed me, and I appreciate all of their hard work.
+1,800%+
Impressions
search visibility
15×
User acquisition
organic growth
7%
Avg CTR
well above category
+500%
Organic users
YoY
Challenge

CAITS Info Solutions — 2,000+ projects and 10+ years of experience — had an outdated website with thin content and weak search visibility.

Approach

SEO makeover focused on performance, keyword research, on-page refinement (metadata, internal linking), and content expansion across service pages and geographies.

Outcome

Impressions lifted 1,800%+, user acquisition 15× — CAITS now generates consistent inbound flow from qualified security-solution buyers.

StackOn-page SEOContent expansionTechnical SEOInternal linking
Mr. Sreejith, CAITS Info Solutions
Playground Equipment Installation

Cadence Fun

seocro
Multiple
First-page rankings
within a month
Featured
Rich snippet
category term
+34%
Avg engagement time
UX lift
Up
Lead submissions
via new contact form
Challenge

Cadence Fun (2,000+ projects, 20+ years in playground equipment) needed faster first-page visibility in a niche-but-competitive UAE search landscape.

Approach

Comprehensive site and CRO audit, UI/UX improvements and a new contact form, keyword research feeding on-page optimisation, off-page work, and refined CTAs throughout the journey.

Outcome

Multiple first-page rankings within a month, a rich snippet feature on a category term, and a 34% lift in engagement time — all while generating measurable lead submissions.

StackSite auditCROOn-page SEOOff-page SEOUX improvements
Retail Display Wholesale

JS Retail Displays

seocro
Multiple
First-page rankings
within a month
Featured
Rich snippet
category term
+32%
Avg engagement time
UX lift
Up
Lead submissions
via new contact form
Challenge

A 10+ year retail-display wholesaler needed faster search visibility and a cleaner conversion path for B2B buyers in the UAE.

Approach

Site + CRO audit, UI/UX improvements with contact-form creation, keyword research guiding content, on-page and off-page work, and CTA refinement across the site.

Outcome

Multiple first-page rankings within a month, a rich snippet feature, 32% higher engagement time, and a measurable increase in form submissions.

StackSite auditCROOn-page SEOOff-page SEOUX improvements
Personalised Kids' Products

Tada Kids

seo
1,960
Clicks
first two months
118,000
Impressions
organic search
Strong
Niche rankings
competitive terms
Up
Brand awareness
category presence
Challenge

Tada Kids — personalised name slips, labels, storybooks, bag tags — had no prior SEO experience and was competing against Amazon, Flipkart, and Etsy for category keywords.

Approach

Comprehensive keyword research and on-page optimisation; intent-aligned long-tail targets ('personalised name slips', 'custom name labels'); competitor gap analysis; SEO-friendly product descriptions; educational parent-facing blogs; technical SEO (sitemap/robots, crawl and index fixes).

Outcome

Inside two months, Tada Kids earned 1,960 clicks on 118K impressions, meaningful rankings on competitive niche terms, and a visible presence against the marketplace giants.

StackOn-page SEOLong-tail keywordsProduct SEOTechnical SEO
Resin Art Supplies (E-commerce)

Vajra Epoxy

seo
350
Clicks
first two months
7,200
Impressions
organic search
Established
Search visibility
from cold start
Set
Foundation
for off-page phase
Challenge

First-time SEO implementation in a category dominated by Amazon, Flipkart, and Etsy — Vajra Epoxy needed to highlight specialisation and quality without competing head-on with giants.

Approach

On-page SEO (keyword research, meta optimisation, refined product descriptions, alt text); usability and page-speed improvements; content-gap analysis; long-tail targeting to bypass marketplace platforms; educational content positioning Vajra as a resin-art thought leader.

Outcome

A measurable organic foundation in two months — 350 clicks on 7.2K impressions — with a clear path for the off-page phase to compound from.

StackOn-page SEOProduct SEOLong-tail keywordsContent thought leadership
Consumer Electronics Retail

myG

seo
+2,434%
Organic clicks
YoY SEO
+2,246%
Impressions
YoY SEO
21.7 → 14.8
Avg position
keyword moves
Large-scale
Organic revenue
tens of thousands of items
Challenge

myG — 100+ stores across Kerala, rebranded from 3G Mobile World — was competing with Flipkart and Amazon on high-volume keywords with no location-specific optimisation and content gaps in guides, FAQs, and comparisons.

Approach

Technical SEO (speed, broken-link fixes, mobile, structured data for product/review/FAQ); regional-first keyword strategy ('best mobile stores in Kerala', 'iPhone Kerala price'); product-page optimisation plus comparison blogs ('iPhone 15 vs 16', 'Best laptops for remote work'); Kerala-specific location pages; high-DA backlinks and local directory submissions.

Outcome

Clicks +2,434%, impressions +2,246%, and numerous keywords moved to page one — with a very large organic revenue contribution and tens of thousands of items purchased directly from organic search.

StackTechnical SEOSchema markupLocal SEOContent productionLink building
Sustainable Waste Management

Northamps

seocontent
2,830
Clicks
organic search
71,100
Impressions
organic search
4%
Avg CTR
above-benchmark
17.3
Avg position
target keywords
Challenge

Northamps — sustainable waste-management solutions for homes, apartments, and communities — had limited visibility, outdated design, thin content, and minimal local search presence.

Approach

Modern site revamp with navigation, mobile, and speed wins; regional short- and long-tail keyword targeting; structured data for rich snippets; improved internal linking; regular blog programme around sustainability; dedicated location pages for Kerala and Bangalore.

Outcome

Northamps now ranks on category terms like 'STP Kochi', 'Liquid waste management company', 'Ring Compost', 'Commercial biogas plant in Bangalore', with 2.8K clicks and 71K impressions in the measured window.

StackTechnical SEOSchema markupLocation pagesContent marketingLink building
Interior Design & Branding

Creatabar

seocontent
45,000
Impressions
two-month window
1,100
Clicks
two-month window
2.4%
Avg CTR
organic search
28.2
Avg position
target keywords
Challenge

A 10+ year interior-design and branding firm (180+ clients, three divisions: commercial interior-architecture, residential CBR Homes, and CBR Branding) had poor keyword coverage, outdated design, and weak local search presence.

Approach

Restructured site for UX and crawlability; fresh SEO-friendly content across service and location pages; short- and long-tail keyword research; on-page refinement (meta, headers, alt text, internal linking); off-page guest posts and directories; hyper-local keyword targeting.

Outcome

45K impressions and 1,100 clicks inside two months, with significant ranking improvements across target keywords and increased organic lead flow — the foundation for Creatabar's next phase of compounding SEO.

StackSite architectureContent productionOn-page SEOOff-page SEOLocal SEO
Restaurant / F&B

Orbis Restaurant

social mediacontent
200+
Guests on reopening
beat the target
Minimal
Media spend
primarily organic
High
Community engagement
tag-your-gang concept
Reinforced
Brand identity
friendly + inviting
Challenge

Orbis Restaurant was reopening its Brookfield branch with signature Mandi as the headline, a minimal promotional budget, and an aggressive 200-guest target for opening day.

Approach

A 'Tag Your Mandi Gang' organic campaign with exclusivity framing ('first 200 guests — free Mandi'), parachute-themed appetising visuals, localised hashtags for community reach, and a hard limited-time deadline to drive immediate action.

Outcome

200+ guests showed up — target exceeded — on minimal spend, with meaningful audience interaction that strengthened Orbis's positioning as a friendly neighbourhood destination.

StackInstagramOrganic socialCommunity campaignsPoster design
Restaurant / F&B

Pai Dosa

social mediacontent
968K
Views
three-month window
302K
Reach
+31% lift
1.7K
Content interactions
+100%
+605
Lifetime followers
organic growth
Challenge

Pai Dosa had low engagement, weak brand awareness, declining follower growth, inconsistent content, outdated strategies, and ineffective ads — and needed to win Kakkanad as its core market.

Approach

Instagram + Facebook focus; podcast-style and troll/meme video content plus informative carousels; Kakkanad-geo-targeted engagement-objective ads; consistent content calendar; streamlined approval and competitor analysis via Meta Business Suite, ChatGPT, and CapCut.

Outcome

Within three months: 968K views, 302K reach, 1.7K content interactions, and 605 lifetime followers — with ads contributing 98% of total views. Key lessons: local influencer marketing, customer-centric content, and well-lit, offer-driven creative consistently deliver.

StackInstagramFacebookMeta Business SuiteChatGPTCapCutGeo-targeted ads
Luxury Fragrance

Paris Avenue Perfumes

social mediacontent
683K
Total views
+3.4%
77%
Organic views
share of total
4,400
Content interactions
engagement
67,200
Reach
organic + paid
Challenge

Building organic engagement, driving WhatsApp-led lead generation, and increasing content visibility for a luxury fragrance brand in Qatar.

Approach

Cohesive premium brand voice; high-quality posters and videos on fragrance notes, unboxing, and lifestyle; localised campaigns tied to Qatar National Day and Ramadan; boosted WhatsApp campaigns with CTAs like 'Message us now to find your signature scent'; reels, carousels, polls, and quizzes; data-driven iteration.

Outcome

683K total views with 77% organic — plus a +35% lift in paid ad views contributing 23% of total. Meaningful WhatsApp lead flow and a sharpened luxury positioning inside a competitive regional fragrance market.

StackInstagramFacebookWhatsAppReelsLocalised creative
The proof

The people who trusted us — and stayed.

A sample of the partnerships we're allowed to talk about. More under NDA, ask us when we talk.

Over a year of working with GrowthFather and they've stayed sharp the whole way — ads, SEO, and a team that answers the phone on weekends.
Suhail VP
Managing Director & CEO · Nucore
1+ year partnership
Well-rounded, well-executed campaigns. They understand the audience as well as our own team does — often better.
Munawar Salih
Chief Growth Officer · MSCA & MSATC
Growth programs
GrowthFather helped position us as the number one brand in our industry. That's not a line on a deck — that's what our customers tell us now.
Aji Mathew
Managing Director · AJINORAH
#1 in industry

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