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Case study · SaaS — AI Website Builder

CodeDesign.ai

CodeDesign.ai's AI-powered website builder needed to reach the right buyer — builders, freelancers, and agencies — at a defensible cost, inside a noisy SaaS / AI category.

The numbers

What changed.

+80%
Conversion rate

Google Ads

-86%
Avg CPC

against baseline

-22%
Cost per conversion

despite growth

+37%
CTR

sharper creative

The challenge

Where CodeDesign.ai was when we started.

CodeDesign.ai's AI-powered website builder needed to reach the right buyer — builders, freelancers, and agencies — at a defensible cost, inside a noisy SaaS / AI category.

The approach

What we did.

Audience segmentation against specific user cohorts, custom creative per cohort, remarketing for trial abandoners, competitor-term coverage, and keyword-level bid management.

The outcome

Where they are now.

Conversion rate nearly doubled and CPC fell 86%, giving CodeDesign.ai a paid funnel that scales cleanly as the product category matures.

Stack

Tools and channels.

Google AdsAudience segmentationRemarketingCreative testing

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