Skip to main content
Case study · Consumer Electronics Retail

myG

myG — 100+ stores across Kerala, rebranded from 3G Mobile World — was competing with Flipkart and Amazon on high-volume keywords with no location-specific optimisation and content gaps in guides, FAQs, and comparisons.

The numbers

What changed.

+2,434%
Organic clicks

YoY SEO

+2,246%
Impressions

YoY SEO

21.7 → 14.8
Avg position

keyword moves

Large-scale
Organic revenue

tens of thousands of items

The challenge

Where myG was when we started.

myG — 100+ stores across Kerala, rebranded from 3G Mobile World — was competing with Flipkart and Amazon on high-volume keywords with no location-specific optimisation and content gaps in guides, FAQs, and comparisons.

The approach

What we did.

Technical SEO (speed, broken-link fixes, mobile, structured data for product/review/FAQ); regional-first keyword strategy ('best mobile stores in Kerala', 'iPhone Kerala price'); product-page optimisation plus comparison blogs ('iPhone 15 vs 16', 'Best laptops for remote work'); Kerala-specific location pages; high-DA backlinks and local directory submissions.

The outcome

Where they are now.

Clicks +2,434%, impressions +2,246%, and numerous keywords moved to page one — with a very large organic revenue contribution and tens of thousands of items purchased directly from organic search.

Stack

Tools and channels.

Technical SEOSchema markupLocal SEOContent productionLink building

Could your numbers look like myG's?

Start with a free marketing plan — channel-by-channel recommendations and pricing options, delivered in 1–2 working days by the GrowthFather team.