For OEMs, dealer networks, EV brands, and after-market services driving footfall + online orders.
Automotive marketing is a dealer-network and launch-event game — plus a new EV wave with entirely different buyer behaviour. We run the full funnel: brand launches, dealer co-marketing, EV pre-bookings, and after-market retention.
Automotive marketing is three different businesses pretending to be one: brand launches at the OEM level, dealer-network performance at the local level, and a fast-moving EV layer with entirely different buyer psychology. Each needs a different channel mix, a different creative tone, and — critically — a different attribution model to avoid dealer-franchise conflict.
We run a unified programme: OEM-level brand creative, dealer-territory paid campaigns with clear lead-ownership rules, EV waitlist + pre-booking funnels with payment-gated qualification, and after-market service + accessory upsell flows that compound customer LTV. Every dealer sees their territory performance; HQ sees the aggregate — no more turf wars over the same Google click.
The bottlenecks most automotive brands hit — and where we start fixing.
Dealer-network turf conflicts
Without territory rules, two dealers bid against each other for the same Google click — driving up CPL and souring the franchise relationship. Clear territory + attribution architecture fixes this in week 1.
Launch hype with no follow-through
Model launches get a 30-day blitz, then the pipeline dries up. We plan 12-month campaigns with remarketing that matures with the 60–150 day buying window.
EV education gap
EV buyers research range, charging, battery warranty, TCO — and most OEM / startup content is spec-sheet marketing, not buyer-question answering. We build comparison + cost-of-ownership content that ranks organically.
After-market revenue left on the table
Service, accessories, insurance, finance, extended warranty — brands without lifecycle flows recover only 60–70% of possible after-market revenue per customer.
Test-drive show-up under 50%
Generic reminders push test-drive show-up rates to 45–50%. Add budget-range pre-qualification + 48h/2h WhatsApp reminders + dealer-specific directions, and show-up hits 65–75%.
The four systems we build for every automotive client.
Launch + test-drive campaigns
Meta + Google campaigns tied to dealer territories, with call and WhatsApp routing.
EV pre-booking funnels
Waitlist + pre-booking flows with payment-gated qualification for serious buyers.
Dealer co-marketing
Unified brand creative with dealer-specific local activation — no franchise conflict.
After-market retention
Service-booking, accessory, and finance/insurance upsell flows.
The metrics that actually move automotive revenue.
Likes, reach, and followers don't pay salaries. These are the numbers we report every week, with clear definitions and target ranges — so the board meeting starts with signal, not noise.
When this engagement fits
- OEMs with dealer networks wanting unified territory reporting
- EV startups pre-launch, launch, or scaling delivery flows
- Dealer groups (4+ outlets) looking for central marketing ops
- After-market + service brands with rebookable customer bases
When you should pick someone else
- Single independent dealers at sub-₹2 Cr annual budget
- OEMs unwilling to enforce territory rules across franchise
- EV projects pre-homologation or without delivery capacity
- Used-car aggregators — a different playbook entirely
The ready-made artefacts we bring on day one.
- Territory-based paid campaigns with dealer-level reporting
- EV waitlist → pre-booking → delivery flows
- Comparison SEO (e.g. EV range, finance EMI)
- Service-reminder lifecycle with upsell hooks
Named frameworks, specific applications.
These are not generic consulting slides. Each framework has a 500+ client track record — here's how we translate them into this category.
Reverse Engineering
Start from unit-sales target, work back through walk-in-to-order rate + booking-to-walk-in rate + click-to-booking rate to derive territory-level ad spend.
Speed-to-Lead 5-minute Rule
Every test-drive booking triggers WhatsApp + SMS within 2–5 minutes, routed to the right dealer. Response lag of 30+ minutes collapses show-up rates.
System Integrity
A dealer with a weak showroom experience will destroy conversion no matter how good the ads are. We audit the full chain — ad, landing page, booking, reminder, showroom, sales script, follow-up — before scaling spend.
Discounted Advertising
Launch campaigns that cost ₹2 Cr and return ₹1.4 Cr in immediate bookings buy ₹2 Cr of market awareness and remarketing data for ₹60L net — paid back over 2 quarters via repeat + referral + service revenue.
What good looks like in automotive.
Ranges we see consistently across healthy programmes in the category. Use them as a sanity check for your own numbers — if you're outside the range, there's a reason (either a structural advantage or an unfixed leak).
Questions we hear from automotive teams.
Ready to scale in automotive?
Start with a 30-minute discovery call — we'll share benchmarks for your category on the call itself.