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Case study · Resin Art Supplies (E-commerce)

Vajra Epoxy

First-time SEO implementation in a category dominated by Amazon, Flipkart, and Etsy — Vajra Epoxy needed to highlight specialisation and quality without competing head-on with giants.

The numbers

What changed.

350
Clicks

first two months

7,200
Impressions

organic search

Established
Search visibility

from cold start

Set
Foundation

for off-page phase

The challenge

Where Vajra Epoxy was when we started.

First-time SEO implementation in a category dominated by Amazon, Flipkart, and Etsy — Vajra Epoxy needed to highlight specialisation and quality without competing head-on with giants.

The approach

What we did.

On-page SEO (keyword research, meta optimisation, refined product descriptions, alt text); usability and page-speed improvements; content-gap analysis; long-tail targeting to bypass marketplace platforms; educational content positioning Vajra as a resin-art thought leader.

The outcome

Where they are now.

A measurable organic foundation in two months — 350 clicks on 7.2K impressions — with a clear path for the off-page phase to compound from.

Stack

Tools and channels.

On-page SEOProduct SEOLong-tail keywordsContent thought leadership

Could your numbers look like Vajra Epoxy's?

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