Nucore
Nucore builds billing and accounting software for travel agencies and operators. Paid acquisition through Google Ads needed to become more efficient — the team wanted more qualified demo requests without scaling spend.
“I've been working with GrowthFather for over a year now, and they've been instrumental to the growth of our brand. They set up and manage our ads and SEO, and they're always available to answer questions.”
What changed.
Google Ads
against baseline
qualified intent
efficiency gain
Where Nucore was when we started.
Nucore builds billing and accounting software for travel agencies and operators. Paid acquisition through Google Ads needed to become more efficient — the team wanted more qualified demo requests without scaling spend.
What we did.
Specific audience targeting against travel-agency decision-makers, custom-built landing pages, bespoke creative, remarketing against engaged prospects, and competitor-term coverage.
Where they are now.
CPC fell 72%, cost per conversion fell 79%, and conversion rate lifted 32% — materially higher pipeline at materially lower spend.
Tools and channels.
Could your numbers look like Nucore's?
Start with a free marketing plan — channel-by-channel recommendations and pricing options, delivered in 1–2 working days by the GrowthFather team.