Free tool
ROAS target calculator — know what to aim for.
Given your margin structure, we compute the minimum ROAS before you lose money, and the target ROAS you need to hit your profit goals.
Inputs
Your margin structure.
Everything is computed client-side. Your numbers never leave the browser.
Results
What ROAS you actually need.
- Contribution per order
- ₹3,060
- Breakeven ROAS
- 2.94 ×
- Target ROAS
- 5.26 ×
After gross margin, fulfilment, and returns
The minimum before you lose money on each order
To hit your target profit margin after ad cost
If your current ROAS is between breakeven and target, you're breaking even on acquisition but relying on repeat purchase for profit. That's fine for some categories, dangerous in others — a quick audit tells you which one you're in.
Need help hitting your target ROAS?
Most paid accounts can get 30-50% more efficient in the first 60 days. Start with a free audit.