For hotels, OTAs, and travel brands scaling direct bookings.
Travel buying is high-intent and hyper-seasonal, but most brands leak demand to aggregators and OTAs. We build direct-booking engines — paid, SEO, and lifecycle — so more of the demand you create converts on your own stack, at a margin you control.
Travel is a category where 50–70% of demand gets intercepted by OTAs before it reaches the property — and the 15–25% commission you pay on each OTA booking is pure margin loss you could have kept. Most hoteliers we onboard are spending nothing on direct demand, letting Booking.com and MakeMyTrip own the brand-terms auction, and wondering why OKR's and property P&Ls are drifting.
We rebuild travel as a direct-booking engine: Meta + Google competing with the OTAs (including on brand terms when permitted), destination + itinerary + comparison SEO that owns the top-of-funnel research moment, rate-parity CRO on the property website + booking engine, and pre-stay / on-property / post-stay lifecycle flows that compound repeat rate without Salesforce-grade complexity. Every booking booked directly saves 15–25% in OTA commission — which compounds fast.
The bottlenecks most travel & hospitality brands hit — and where we start fixing.
OTAs eating 15–25% margin on every booking
Every Booking.com / MakeMyTrip booking is margin lost. We rebuild direct demand so properties recover 15–40% of total bookings as direct, paying ad cost instead of commission — almost always a better trade.
Property website converts at 1–3%
Most hotel sites have slow load times, clunky booking engines, and no rate-parity display. We run CRO on the property site + booking engine and routinely lift check-rate → book rate from 3% to 8–12%.
Seasonal budget thrashing
Brands spike ad spend only in peak season — exactly when CPMs are highest. We smooth spend with off-peak remarketing and shoulder-season programmes that cost 40% less for similar conversion.
Zero post-stay remarketing
The highest-LTV guest is the one who just left. Properties without a post-stay review + rebooking + referral flow leak 20–35% of annual revenue that their repeat guests would have spent.
Destination content owned by OTAs
Google searches for 'best places to stay in [destination]' are dominated by OTAs and meta-search sites. Destination + itinerary SEO flips this to direct rankings for branded + neutral queries alike.
The four systems we build for every travel & hospitality client.
Direct-booking growth
Meta + Google campaigns that compete with the OTAs, not just defend the brand term.
Destination SEO
Itinerary, guide, and comparison content that owns the category question before the booking moment.
Rate-parity CRO
PDP and booking-flow experiments that convert the 'check rates' click into a completed reservation.
Lifecycle + loyalty
Pre-stay, on-property, and post-stay flows that compound repeat-rate without Salesforce-grade complexity.
The metrics that actually move travel & hospitality revenue.
Likes, reach, and followers don't pay salaries. These are the numbers we report every week, with clear definitions and target ranges — so the board meeting starts with signal, not noise.
When this engagement fits
- Boutique + mid-size hotels, resort chains, wellness / retreat properties
- OTAs and travel-tech brands ready to invest in content + SEO
- Properties with a functional PMS and booking engine (or ready to install)
- Brands willing to invest in post-stay + loyalty flows alongside acquisition
When you should pick someone else
- Properties with <20 rooms operating purely on OTA distribution
- Brands unwilling to protect brand-term auction against OTAs
- Properties with deferred-maintenance reviews that marketing can't fix
- Single-event seasonal ventures without repeat-booking potential
The ready-made artefacts we bring on day one.
- Direct-vs-OTA attribution and rate-parity monitoring
- Seasonal demand forecasting into budget pacing
- Programmatic destination pages for long-tail search
- Pre-stay upsell + on-property experience flows
Named frameworks, specific applications.
These are not generic consulting slides. Each framework has a 500+ client track record — here's how we translate them into this category.
Reverse Engineering
Start from target occupancy + ADR, work back through direct-booking share, check-rate-to-book rate, and landing-page traffic to derive exact ad + content spend needed.
Marathon Mindset
Travel SEO is 9–18 months to compound; brands that stick with destination + itinerary content over that window end up with 35–55% direct share and sub-₹800 CPB at steady state. The brands that bail after 3 months never see the payoff.
1% Improvement Rule
Booking funnels have 7–10 steps (search → property page → rate check → room select → guest details → payment → confirmation). Weekly 1% wins on each step compound to 7–10% more bookings at same spend.
Absolute Transparency
Display best-rate guarantees, clear cancellation policies, and honest room-category images upfront. Counterintuitively this lifts direct conversion because trust is the real competitor to the OTA's familiar checkout.
What good looks like in travel & hospitality.
Ranges we see consistently across healthy programmes in the category. Use them as a sanity check for your own numbers — if you're outside the range, there's a reason (either a structural advantage or an unfixed leak).
What we've shipped in travel & hospitality.
Nucore
CPC fell 72%, cost per conversion fell 79%, and conversion rate lifted 32% — materially higher pipeline at materially lower spend.
TRAACS
A 120× lead-generation lift, 200%+ impression growth, and a consistent 3.9% CTR across organic — TRAACS now commands authority signals the category's incumbents…
Questions we hear from travel & hospitality teams.
Ready to scale in travel & hospitality?
Start with a 30-minute discovery call — we'll share benchmarks for your category on the call itself.