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Case study · Restaurant / F&B

Pai Dosa

Pai Dosa had low engagement, weak brand awareness, declining follower growth, inconsistent content, outdated strategies, and ineffective ads — and needed to win Kakkanad as its core market.

The numbers

What changed.

968K
Views

three-month window

302K
Reach

+31% lift

1.7K
Content interactions

+100%

+605
Lifetime followers

organic growth

The challenge

Where Pai Dosa was when we started.

Pai Dosa had low engagement, weak brand awareness, declining follower growth, inconsistent content, outdated strategies, and ineffective ads — and needed to win Kakkanad as its core market.

The approach

What we did.

Instagram + Facebook focus; podcast-style and troll/meme video content plus informative carousels; Kakkanad-geo-targeted engagement-objective ads; consistent content calendar; streamlined approval and competitor analysis via Meta Business Suite, ChatGPT, and CapCut.

The outcome

Where they are now.

Within three months: 968K views, 302K reach, 1.7K content interactions, and 605 lifetime followers — with ads contributing 98% of total views. Key lessons: local influencer marketing, customer-centric content, and well-lit, offer-driven creative consistently deliver.

Stack

Tools and channels.

InstagramFacebookMeta Business SuiteChatGPTCapCutGeo-targeted ads

Could your numbers look like Pai Dosa's?

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