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Case study · Restaurant / F&B

Orbis Restaurant

Orbis Restaurant was reopening its Brookfield branch with signature Mandi as the headline, a minimal promotional budget, and an aggressive 200-guest target for opening day.

The numbers

What changed.

200+
Guests on reopening

beat the target

Minimal
Media spend

primarily organic

High
Community engagement

tag-your-gang concept

Reinforced
Brand identity

friendly + inviting

The challenge

Where Orbis Restaurant was when we started.

Orbis Restaurant was reopening its Brookfield branch with signature Mandi as the headline, a minimal promotional budget, and an aggressive 200-guest target for opening day.

The approach

What we did.

A 'Tag Your Mandi Gang' organic campaign with exclusivity framing ('first 200 guests — free Mandi'), parachute-themed appetising visuals, localised hashtags for community reach, and a hard limited-time deadline to drive immediate action.

The outcome

Where they are now.

200+ guests showed up — target exceeded — on minimal spend, with meaningful audience interaction that strengthened Orbis's positioning as a friendly neighbourhood destination.

Stack

Tools and channels.

InstagramOrganic socialCommunity campaignsPoster design

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