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Case study · Solar / Renewable Energy

EL SOL Power Solutions

EL SOL had 1,000+ successful on-grid solar installations but was effectively invisible in search for category keywords and losing share to lower-quality competitors in Kerala, Bangalore, and Kochi.

GrowthFather's strategic SEO efforts have been instrumental in boosting EL SOL's visibility online. The improvements in rankings and traffic have generated valuable leads. The entire team's dedication and expertise have exceeded our expectations.
Mr. Tinsu Mathew, EL SOL Power Solutions
The numbers

What changed.

9,723%
Paid-ads ROAS

on-grid solar campaigns

+212%
Impressions

organic search

+145%
Sessions

total users +125%

+89%
Clicks

YoY SEO

The challenge

Where EL SOL Power Solutions was when we started.

EL SOL had 1,000+ successful on-grid solar installations but was effectively invisible in search for category keywords and losing share to lower-quality competitors in Kerala, Bangalore, and Kochi.

The approach

What we did.

Educational video creative on Meta explaining cost savings and environmental benefits; a full site revamp with speed, schema, and mobile wins; location-specific keyword targeting (Kerala, Coimbatore, Bangalore, Kochi); localised organic content and podcast-style videos.

The outcome

Where they are now.

EL SOL now ranks prominently across 'solar installation in Kerala', 'solar company in Kochi/Bangalore/Coimbatore', and regional long-tail. Paid and organic both contribute to pipeline; the brand has moved from invisible to category leader in its core geographies.

Stack

Tools and channels.

Meta AdsGoogle AdsTechnical SEOLocal citationsSchema markupVideo production

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