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Case study · Electronics & Digital Goods

Venus Digital Arcade

Standing out in a competitive electronics marketplace and building a connection with tech-savvy buyers at controlled acquisition cost.

The numbers

What changed.

2×+
Conversion rate

more than doubled

Up
CTR

significantly improved

Down
Cost per conversion

material reduction

Up
Total conversions

substantial increase

The challenge

Where Venus Digital Arcade was when we started.

Standing out in a competitive electronics marketplace and building a connection with tech-savvy buyers at controlled acquisition cost.

The approach

What we did.

Content optimisation around latest technology and exceptional service; a customer-journey-driven funnel with interest-based audience segments and real-time optimisation; deep market analysis to match premium electronics buyers.

The outcome

Where they are now.

CTR lifted, conversion rate more than doubled, CPC fell, and total cost stayed controlled — a material share-of-voice gain in a crowded category.

Stack

Tools and channels.

Meta AdsGoogle AdsAudience segmentationCreative testing

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