TRAACS
TRAACS — an integrated travel-agency mid/back-office suite — needed authority and visibility to compete with entrenched incumbents in search, then translate that visibility into demos and qualified pipeline.
“I've been working with GrowthFather for over a year now, and they've been instrumental to the growth of our brand. They do a fantastic job in setting up and managing our ads, SEO, and they're always available to answer questions.”
What changed.
SEO-attributed
YoY
core keywords
above-benchmark
Where TRAACS was when we started.
TRAACS — an integrated travel-agency mid/back-office suite — needed authority and visibility to compete with entrenched incumbents in search, then translate that visibility into demos and qualified pipeline.
What we did.
A full SEO overhaul: keyword targeting across the mid/back-office domain, authoritative off-page link building, metadata refinement, and structured content aligned to the decision-maker search journey.
Where they are now.
A 120× lead-generation lift, 200%+ impression growth, and a consistent 3.9% CTR across organic — TRAACS now commands authority signals the category's incumbents were exploiting.
Tools and channels.
Could your numbers look like TRAACS's?
Start with a free marketing plan — channel-by-channel recommendations and pricing options, delivered in 1–2 working days by the GrowthFather team.