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Case study · Luxury Fragrance

Paris Avenue Perfumes

Building organic engagement, driving WhatsApp-led lead generation, and increasing content visibility for a luxury fragrance brand in Qatar.

The numbers

What changed.

683K
Total views

+3.4%

77%
Organic views

share of total

4,400
Content interactions

engagement

67,200
Reach

organic + paid

The challenge

Where Paris Avenue Perfumes was when we started.

Building organic engagement, driving WhatsApp-led lead generation, and increasing content visibility for a luxury fragrance brand in Qatar.

The approach

What we did.

Cohesive premium brand voice; high-quality posters and videos on fragrance notes, unboxing, and lifestyle; localised campaigns tied to Qatar National Day and Ramadan; boosted WhatsApp campaigns with CTAs like 'Message us now to find your signature scent'; reels, carousels, polls, and quizzes; data-driven iteration.

The outcome

Where they are now.

683K total views with 77% organic — plus a +35% lift in paid ad views contributing 23% of total. Meaningful WhatsApp lead flow and a sharpened luxury positioning inside a competitive regional fragrance market.

Stack

Tools and channels.

InstagramFacebookWhatsAppReelsLocalised creative

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