Playbook· 12 min readPublished
The First 90 Days — Operator Playbook
Week-by-week what a GrowthFather pod actually does in a new engagement. Weekly deliverables, decision gates, and the dashboards we stand up in month one.
Read the essayResources
Operator playbooks — free, no gating.
The frameworks we run inside client engagements — published in full as essays, plus working calculators you can use right now. No email gates, no PDF requests, no 'subscribe to unlock'.
Free tools
Interactive calculators.
Profit Forecaster
Will this business actually be profitable at scale? Plug in leads, conversion, CLV and margin — see revenue, profit, CAC-vs-profit, and compare 4 growth scenarios side-by-side.
Open calculatorZero-Cost Ads Calculator
Make your ads pay for themselves. Model a self-liquidating tripwire offer — see how ad spend gets recovered upfront so your real profit comes from LTV and upsells.
Open calculatorCompound CAC Calculator
Your real CAC isn't what you pay Meta — it's what you pay after referrals and brand compound drag it down. See your effective CAC over 12 months.
Open calculatorMarketing Budget Planner
Split your budget across the 5 ways to get customers — outreach, content, ads, partnerships, referrals. See revenue, payback and blended CAC per channel.
Open calculatorPlaybooks & benchmarks
Operator frameworks we use daily.
Published in full — no PDF gating. The actual essays we'd send to clients before a kick-off, written by the operators running the work.
Playbook· 8 min readPublished
The 30/30/30 Paid Creative Method
Ship 30 creatives in 30 days with ₹30k of test budget. How we structure tests, read results without faux-significance, and scale winners before fatigue kicks in.
Read the essayBenchmark· 14 min readPublished
India CAC & Payback Benchmarks — 2026
Real CAC ranges, LTV:CAC multiples, and payback windows across 11 verticals — pulled from 500+ accounts we've run. The dataset we quote on every discovery call.
Read the essayTemplate· 10 min readPublished
The Landing Page Autopsy — 47-Point Checklist
The exact audit we run before touching any client's main LP. Copy, form, load, trust, mobile edge cases, and the four scoring questions that decide what ships first.
Read the essayTemplate· 9 min readPublished
SEO Content Brief — GEO/AEO-Ready
The brief format we hand writers for classical + AI-era search. Entity map, internal anchors, answer-box formatting, and what we leave to the writer vs lock down.
Read the essayBenchmark· 11 min readPublished
Marketing Ops Stack — By Budget Tier
Which tools we use at ₹50k / ₹5L / ₹50L monthly spend tiers. Honest opinions on pricing, real pain points, and what to switch to when you hit the next tier.
Read the essaySwipe files
Annotated examples of work that won.
Landing pages, ad creatives, and titles that actually moved numbers — each linked to the deep-dive essay that teaches the framework behind it.
Published
Landing pages· 10 examples
Landing Pages That Beat Their Control
Real LPs from our book of work that won A/B tests — with annotated breakdowns of the exact element that moved the metric.
Read the deep divePublished
Ads· Selected creatives
Meta Ads That Scaled Past ₹10L Spend
Creatives that stayed profitable after two quarters of scale. Hook, visual choices, angle, and the audience segment that made each one compound.
Read the deep divePublished
SEO· Pattern library
SEO Title Patterns Earning 100k+ Monthly Clicks
Real title tags pulling serious organic traffic in 2026 — post-AI-overview. Pattern breakdown + when each template stops working.
Read the deep diveLatest essays
From our blog.
Operations
Marketing ops stack — what to actually use at ₹50k, ₹5L, and ₹50L monthly spend
Honest opinions on the tools we run at each budget tier. What's worth paying for, what's overkill, and the upgrade triggers we wait for before switching to the next tier.
Playbooks
The first 90 days — what a GrowthFather pod actually does in a new engagement
A week-by-week breakdown of the first three months. The deliverables, decision gates, dashboards, and the moment we kill scope creep before it starts.
Benchmarks
India CAC & payback benchmarks — 2026 dataset across 11 verticals
Real CAC ranges, LTV:CAC multiples, and payback windows from 500+ accounts we've run. The dataset we quote on every discovery call. Indian D2C, B2B SaaS, edtech, real estate, fintech, healthcare, and more.
SEO
GEO + AEO — how to rank in ChatGPT, Perplexity, and Google AI Overviews
Classical SEO still matters, but the real shift is happening inside the answer boxes. Here's the playbook we run for clients in 2026.
Want the playbooks we can't publish?
Our retainer clients get private dashboards, vertical-specific benchmarks, and live creative libraries we don't share publicly.