Our vision
Remarkable results. Epic experience. Global success stories.
To be a company that consistently provides remarkable results, epic experience, and success stories for our clients worldwide. Long-term partnerships, not short-term wins.
About us
Built by operators.
Run as operators.
GrowthFather is an ROI-focused performance marketing agency founded in 2021 and based in Kerala. We built the agency we wished we'd had when we were running startups — structured, measured, accountable to turnover and profit, and allergic to vanity metrics.
Our mission
Help companies grow exponentially — with entrepreneurial spirit.
We move like operators, not consultants. Every campaign is built to be owned, handed over, and defended against the next quarter's surprises.
Trusted by
Worked with & consulted 500+ brands — our experience becomes your growth brain.
FEDERAL BANK
UNIMONI
SKILLVERSITY
MyG
LANDMARK WORLD
ELSOL
AFFINIKS INT'L
VENU'S DIGITAL
GENTLEMAN CHITS
NUCORE · TRAACS
EDUFLAIR
ATLAS INTERIORS
Where we stand today
Six years, measured.
Aggregate figures across our entire portfolio — the reason clients send us their toughest growth problems.
0+
Companies worked with & consulted
₹0 Cr+
Client revenue generated
₹2,000 – ₹2,00,000
Daily ad spend per client
0+
Leads & enquiries generated
0+
Ecommerce orders shipped
₹0 Cr+
Ad spend managed
0+
Team members
The story
From an idea in Ernakulam to a 50+ team members | Worked with & consulted 500+ brands — our experience becomes your growth brain.
GrowthFather started as a simple premise: growth agencies in India were billing hours, not delivering outcomes. A lot has changed since 2021 — the channels, the tools, the team, the clients. The premise hasn't.
- 2021Founded in Ernakulam
After 10+ years of practical marketing experience and consulting startups to multi-million-dollar companies, Niyas MK started GrowthFather in Kochi with a business-first approach to digital marketing.
- 2022Performance marketing foundation
GrowthFather began focusing on revenue-driven digital marketing, helping businesses move beyond social media activities and build campaigns connected to leads, sales, CAC, and profit.
- 2023Team growth + business consulting expansion
GrowthFather expanded from a bootstrapped founder-led journey into a growing team, supporting businesses with performance marketing, sales optimization, and growth strategy.
- 2024Scaling systems + stronger market presence
The company strengthened its approach around customer acquisition, sales conversion, analytics, and scalable growth systems, helping brands improve marketing efficiency and revenue outcomes.
- 2025–26GCC expansion as GrowthFather LLC
GrowthFather expanded into the GCC market as GrowthFather LLC, strengthening its presence across the UAE and the wider region with a focus on performance marketing, business growth, and scalable digital systems.
What we stand for
Six operating principles we refuse to outsource.
These aren't poster values. They're the tie-breakers we use when a decision could go either way.
01
Fly High
You can do more than you think. We raise the ceiling on ambition for every business we work with — mind and business both.
02
Understand, Experiment & Scale
We study before we ship. Every campaign is built on context, tested against reality, and scaled only when the numbers hold.
03
Speed & Consistency
Momentum compounds. We move fast, and we show up — weekly reviews, weekly experiments, weekly reporting.
04
Data & ROI Driven
Feelings are cheap; data is expensive. Every decision we make is traceable to a dashboard you can open yourself.
05
Reach vs Results
Impressions don't pay salaries. We optimise the funnel for revenue, not vanity — and ship the reports to prove it.
06
Exceptional Support
You won't chase us for updates. We overcommunicate, overdeliver, and show up as an extension of your team — on Slack, WhatsApp, or wherever you work.
Founder
Meet the founder.
Niyas founded GrowthFather in 2021 after a decade running marketing and growth for startups and SMBs across India. Cofounder and CMO of CodeDesign,ai, Previously Co-Founder & CEO at AirTract, Growth Associate at Credot, and Digital Growth Consultant at 5Square. He writes and speaks regularly on performance marketing — in English and Malayalam — and hosts the GrowthFather YouTube channel. B.Tech in Electronics & Communications from Cochin College of Engineering & Technology.
The team
Six leads. One bench. Zero middle management.
NM
Niyas MK
Founder & CEO
Niyas founded GrowthFather in 2021 after a decade running marketing and growth for startups and SMBs across India. Cofounder and CMO of CodeDesign,ai, Previously Co-Founder & CEO at AirTract, Growth Associate at Credot, and Digital Growth Consultant at 5Square. He writes and speaks regularly on performance marketing — in English and Malayalam — and hosts the GrowthFather YouTube channel. B.Tech in Electronics & Communications from Cochin College of Engineering & Technology.
HO
Head of Growth Strategy
Growth Strategy
Owns the 90-day roadmap for every account. Prior in-house operator at a consumer D2C brand that scaled from ₹2Cr to ₹80Cr+ ARR in 30 months. Specialises in unit-economics-led growth planning across ecommerce, SaaS, and services.
HO
Head of Paid Media
Performance Marketing
14+ years across Google, Meta, LinkedIn, YouTube, Programmatic, and emerging channels. Manages ₹100+ Cr in annual spend across the GrowthFather portfolio. Obsessed with creative-led optimisation — 'media buying is what you do after the creative question is solved.'
HO
Head of SEO
SEO & Content
Technical SEO, content strategy, and AI-search optimization (GEO/AEO) for SaaS, ecommerce, healthcare, and regulated industries. Previously in-house SEO lead at a Series C fintech. Leads our entity-first content framework and LLM-citation playbook.
CD
Creative Director
Brand & Creative Direction
Runs the weekly creative sprint: hooks, ad copy, static + carousel design, brand identity, and creator partnerships. Briefs short-form video and photo shoots to our vetted studio partners so the output stays on-strategy — the direction our media buying plans around.
HO
Head of Data & Analytics
Measurement & Attribution
GA4, server-side events, HubSpot / Salesforce wiring, multi-touch attribution, and MMM-lite modelling. The reason our dashboards reconcile with the P&L and the reason we can attribute content assists alongside last-click.
CE
Client Experience Lead
Client Success
Owns the weekly working rhythm with every account. Ensures the people on the Zoom match the names on the proposal, scope is locked, surprises are flagged early, and delivery cadence never slips.
Culture
We hire slowly. Grow loyally.
No agency hamster-wheel. Fewer clients, deeper engagements. Every senior still ships work. Every junior works under a senior, not a project manager.
50+
Team members
3.2
Years avg. tenure
72
NPS (internal)
68%
% promoted from within
Where we are
Three offices. One team. Remote-first.
GrowthFather LLC
Sharjah Media City, Sharjah, UAE
GrowthFather Private Limited
Edappally, Kochi, Ernakulam, Kerala
Ready to build a growth engine you actually trust?
We run a proper discovery — not a sales call. If we can't help, we'll say so.