For IT services, SaaS, and B2B brands selling to committees, not individuals.
We sit inside your GTM motion: ABM on LinkedIn, intent-driven paid, product-led SEO, lifecycle nurture, and attribution plumbing that actually reconciles with Salesforce. Pipeline you can defend in a board meeting, not just vanity MQLs.
B2B marketing has a credibility problem: the number the CMO reports is never the number the CRO sees in Salesforce. MQL counts don't match SQL counts, pipeline-value-generated doesn't match closed-won, and the quarterly board meeting becomes an argument over attribution. Meanwhile the real buying committee (5–9 people across IT + procurement + finance + end-user teams) is evaluating you against three other vendors on a 9-month cycle.
We rebuild B2B growth as one attribution-integrated system: tiered ABM account lists scored on fit × intent, LinkedIn creative matched to buying-committee roles (not just job titles), use-case + integration + comparison SEO that owns late-funnel research, and lifecycle nurture with PQL scoring for product-led motions. Every MQL traces to SQL traces to closed-won in a single dashboard — so pipeline is defensible, not debatable.
The bottlenecks most it, saas & b2b services brands hit — and where we start fixing.
MQL ≠ SQL ≠ closed-won alignment
Marketing celebrates 500 MQLs, sales shows 12 SQLs and 2 closed-wons. The real signal is in the integration — we reconcile CRM + ad platforms + analytics so one number wins.
LinkedIn creative built for job titles, not roles
A CFO sees different creative than a VP Eng for the same product. Role-based messaging layers lift reply rates 2–3× over generic title-targeted ads.
Comparison SEO ignored
'[Product] vs [competitor]' and '[Category] alternatives' are the highest-intent B2B queries. Brands without comparison pages lose these evaluations to competitors who have them.
PLG signals lost in marketing handoff
Product-qualified leads (free users who signal purchase intent) should route differently than marketing-qualified ones. We build PQL scoring so sales gets the highest-intent users first.
ABM list built once and forgotten
ABM lists need quarterly refresh on fit + intent signals (hiring, funding, tech-stack changes). Static lists decay 30–50% in relevance over 12 months.
The four systems we build for every it, saas & b2b services client.
ABM + LinkedIn ads
Account lists scored by fit and intent, creative matched to buying-committee roles.
Product-led SEO
Use-case, integration, and comparison pages that capture late-funnel intent.
Lifecycle nurture
Drip, trial conversion, PQL scoring, hand-off to SDR with context.
Attribution + reporting
Multi-touch attribution reconciled with your CRM's source of truth.
The metrics that actually move it, saas & b2b services revenue.
Likes, reach, and followers don't pay salaries. These are the numbers we report every week, with clear definitions and target ranges — so the board meeting starts with signal, not noise.
When this engagement fits
- SaaS + IT services + B2B brands with ACV ≥ ₹5L / year
- Teams with a CRM (Salesforce / HubSpot) and willingness to reconcile attribution
- GTM leaders ready to invest in 9–18 month sales cycles, not 30-day sprints
- Brands with a clear ICP and at least 20 closed-won deals to pattern-match
When you should pick someone else
- Self-serve SMB tools with ACV under ₹30K / year — different playbook
- Teams without a CRM or refusing attribution reconciliation
- Consulting / services brands billing sub-₹5L projects — volume economics dominate
- Pre-ICP brands still in product-market-fit search
The ready-made artefacts we bring on day one.
- Tiered ABM account list + outreach sequences
- Use-case + integration + comparison SEO
- PQL scoring models for product-led motions
- CRM + ad-platform attribution reconciliation
Named frameworks, specific applications.
These are not generic consulting slides. Each framework has a 500+ client track record — here's how we translate them into this category.
MECE + Decision Tree
When pipeline stalls, we enumerate every cause (ICP misfit, channel mix, messaging, SDR ops, CRM hygiene, sales-process, pricing) without overlap and diagnose the actual leak before touching budget.
Sales–Marketing Feedback Loop
SDR + AE daily feedback on lead quality flows into weekly campaign optimisation — not quarterly reports.
Reverse Engineering
Start from ARR target, back-solve through close rate + win rate + meeting rate + account-engagement rate to derive marketing spend, not the other way around.
Dream 100
We help identify the 100 accounts that would 10× your business and architect multi-channel pursuit across 12 months — ABM + founder-led social + warm intros + content.
What good looks like in it, saas & b2b services.
Ranges we see consistently across healthy programmes in the category. Use them as a sanity check for your own numbers — if you're outside the range, there's a reason (either a structural advantage or an unfixed leak).
Questions we hear from it, saas & b2b services teams.
Ready to scale in it, saas & b2b services?
Start with a 30-minute discovery call — we'll share benchmarks for your category on the call itself.