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Case study · Sustainable Waste Management

Northamps

Northamps — sustainable waste-management solutions for homes, apartments, and communities — had limited visibility, outdated design, thin content, and minimal local search presence.

The numbers

What changed.

2,830
Clicks

organic search

71,100
Impressions

organic search

4%
Avg CTR

above-benchmark

17.3
Avg position

target keywords

The challenge

Where Northamps was when we started.

Northamps — sustainable waste-management solutions for homes, apartments, and communities — had limited visibility, outdated design, thin content, and minimal local search presence.

The approach

What we did.

Modern site revamp with navigation, mobile, and speed wins; regional short- and long-tail keyword targeting; structured data for rich snippets; improved internal linking; regular blog programme around sustainability; dedicated location pages for Kerala and Bangalore.

The outcome

Where they are now.

Northamps now ranks on category terms like 'STP Kochi', 'Liquid waste management company', 'Ring Compost', 'Commercial biogas plant in Bangalore', with 2.8K clicks and 71K impressions in the measured window.

Stack

Tools and channels.

Technical SEOSchema markupLocation pagesContent marketingLink building

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