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Case study · Forex / Remittance Services

Remitforex

In a crowded forex/remittance market, Remitforex needed to scale qualified lead-form submissions across India without inflating acquisition cost.

The numbers

What changed.

+1,682%
Lead submissions

Google Ads conversions

-82%
Cost per lead

with smarter targeting

22.6%
CTR peak

+225% vs baseline

23.2%
Conversion rate

+131% vs baseline

The challenge

Where Remitforex was when we started.

In a crowded forex/remittance market, Remitforex needed to scale qualified lead-form submissions across India without inflating acquisition cost.

The approach

What we did.

Messaging refinement to speak directly to the remittance buyer, smart budget reallocation against performance, funnel-stage content, relentless negative-keyword management, and landing-page iteration on A/B splits.

The outcome

Where they are now.

Lead volume grew 16× while cost-per-conversion dropped 82%. Impressions lifted 561%, and the account moved from 'spend-and-hope' to a disciplined, measurable growth engine.

Stack

Tools and channels.

Google AdsLanding page CROA/B testingConversion tracking

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