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Profit forecaster — will this business actually work?

The complete unit-economics model. Plug in marketing + profit numbers; see revenue, profit, CAC-vs-profit, leads per day, and how 4 different improvement scenarios compare side-by-side.

Marketing inputs

How you acquire.

Target customers / month

Lead → customer (%)

Using 2.0

Cost per lead (₹)

Referrals per customer (%)

Extra customers from referrals

Word-of-mouth (%)

Extra customers from brand

Unit economics

How you profit.

First purchase / AOV (₹)

What each customer pays on day 1

Customer lifetime value (₹)

Total revenue over full relationship

Net profit margin (%)

First purchase = immediate revenue (day 1). CLV = total revenue per customer over their lifetime. The ratio between the two decides whether your ads are self-liquidating, profitable, or discounted.

Lead math

What it takes to hit your customer target.

Derived from your inputs — how many leads you need to generate, what that ad spend looks like, and what each customer costs before and after referrals + word-of-mouth kick in.

Leads required / month: 5,000
Leads / day: 166.7
Total ad cost / month: ₹7.50 L
Raw CAC: ₹7,500
Effective CAC: ₹5,357
Total customers / month: 140

Headline

At your current numbers, here's what happens.

Revenue / month: ₹70.00 L
Profit / month: ₹10.00 L
CAC vs profit %: 42.9%
Sales team size: 11.4

Workable. CAC eats 43% of per-customer profit — room to scale, but small improvements compound fast (see scenarios).

Ad economics verdict

What kind of ads are these?

Based on first-purchase revenue vs. your effective CAC and LTV.

Zero-cost acquisition

First purchase recovers 224% of ad cost. Customers are effectively acquired for free — all LTV is net new profit.

First purchase revenue: ₹12,000
Effective CAC: ₹5,357
Day-1 recovery: 224%
LTV : CAC: 2.3×

Immediately profitable

Day-1 profit > CAC. Pure upside from LTV.

Zero-cost

Day-1 recovers 90–100% of CAC.

Discounted

Recovers later via LTV. Needs patience + retention.

Losing

LTV doesn't cover CAC. Fix CPL or raise price.

Scenario compare

What changes if you improve one lever.

Same customer count. Moving one number at a time shows you where to focus energy.

Metric	Current	Conv +50%	CPL −25%	Price +15%	All 3 combined
Revenue	₹70.00 L	₹70.00 L	₹70.00 L	₹80.50 L	₹80.50 L
Profit after ads	₹10.00 L	₹12.50 L	₹11.88 L	₹12.63 L	₹16.38 L
Effective CAC	₹5,357	₹3,571	₹4,018	₹5,357	₹2,679
CAC vs profit %	42.9%	28.6%	32.1%	37.3%	18.6%
Leads / day needed	166.7	111.1	166.7	166.7	111.1

Numbers say you have headroom? Let's help you scale.

We build cross-channel pods on top of healthy unit economics. If your forecaster shows green, we can turn it into real revenue.

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