Free tool
Marketing budget planner — where to put every rupee.
There are only 5 ways to acquire customers — outreach, content, ads, partnerships, referrals. Drag the sliders to split your budget and see which channels actually pull their weight.
Budget
What you're working with.
Allocation
Split across the 5 channels.
OutreachDream 100 — high-fit accounts
10%ContentSEO, long-form, video — compounds
25%AdsMeta, Google, LinkedIn — fast
40%PartnershipsCo-marketing, rev-share
10%Referrals & WOMPrograms, advocacy, brand
15%Total100%
Per-channel return
What each channel pulls back.
CAC figures are category medians from our 500-company dataset across Indian SMBs. Yours will vary by vertical — treat this as a directional allocation model.
| Channel | Spend | CAC | Customers | Revenue | Profit | Lag |
|---|---|---|---|---|---|---|
Outreach Dream 100 — high-fit accounts | ₹1,00,000 | ₹45,000 | 2 | ₹1.11 L | ₹27,778 | 2 mo |
Content SEO, long-form, video — compounds | ₹2,50,000 | ₹18,000 | 14 | ₹6.94 L | ₹1.74 L | 6 mo |
Ads Meta, Google, LinkedIn — fast | ₹4,00,000 | ₹12,000 | 33 | ₹16.67 L | ₹4.17 L | Immediate |
Partnerships Co-marketing, rev-share | ₹1,00,000 | ₹22,000 | 5 | ₹2.27 L | ₹56,818 | 3 mo |
Referrals & WOM Programs, advocacy, brand | ₹1,50,000 | ₹6,000 | 25 | ₹12.50 L | ₹3.13 L | 4 mo |
Total spend
₹10.00 L
Customers
79
Blended CAC
₹12,660
Blended ROI
3.9×
3.9× blended ROI. Workable. Biggest lever: cut the lowest-ROI channel 50% and reallocate to your top two.
Want us to build the mix for you?
We run cross-channel pods — not single-channel specialists. One team, all 5 channels, one invoice. Get a scoped quote.