Free tool
Dream 100 planner — pipeline from the right accounts.
Most outbound fails because the list is wrong. Pick 100 dream accounts, model the funnel, see what pipeline and revenue they produce — and how many SDRs it actually takes.
Target list
Your dream accounts.
Across email, LinkedIn, calls
Campaign duration
Touches one SDR can deliver / week
Funnel math
Reply → meeting → close.
Benchmark: 5–15% cold, 20–40% warm
Your sales team's historical rate
Pipeline outcome
What this campaign pulls.
- Pipeline created
- ₹48.00 L
- Closed revenue
- ₹9.60 L
- Gross profit
- ₹4.80 L
- Replies expected
- 8
- Meetings expected
- 3
- Deals expected
- 1
3 meetings × ₹15,00,000
1 deals signed
50% margin × closed revenue
8% of 100 accounts
40% of replies
20% of meetings
Effort required
What it takes to deliver this.
- Total touches
- 1,200
- Touches / week
- 150
- SDRs required
- 1.9
100 accounts × 12 touches
Across 8 weeks
At 80 touches / SDR / week
Tight but workable. The biggest lever here is reply rate — every +2% roughly adds 25% to pipeline. Tighten ICP, improve the hook, add a warm intro step.
Need help running the Dream 100?
We've built the ICP-research, list-building, sequencing, and human-in-the-loop reply flow for 20+ B2B brands. Get a scoped plan.